Meet Lain from Jeanswest

Tell us a bit about your store:

I’m the store manager and I’ve been with the company for over 15 years and even longer as part of the Centre City team. I’ve had the opportunity to work across different retail organisations over the years, but I’ve found my home here at Jeanswest. We’ve been fitting the perfect pair of jeans for 45 years, so it’s fair to say we know a thing or two about denim. Jeanswest fits best and my team and I are here to help you find your perfect pair.

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What’s the best part of your job?

Our wonderful customers! Being part of the Centre City family for many years I've had the pleasure of getting to know many familiar faces and now consider them friends. The team and I pride ourselves on delivering a personal approach to our customer service. We also aren’t afraid to tell it to you straight, if you’re not a skinny jean kinda gal, we’ll help show you what really works for your body shape.

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What’s the most popular item in your store right now?

Our denim is always popular and especially post lockdown when a few of us may have indulged in too much home cooking! We’re most known for our denim from the skinny jean to the curve embracers, but we also have a great range of menswear and a maternity range. We cater for your basic wardrobe staples right through to fashion for the seasons. The team and I are currently obsessed with our beautiful range of Soft Touch clothing, it’s hard not to walk by the clothing racks and want to touch everything when it feels this good!

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Do you have a favourite fashion season?

I don’t have a favourite fashion season; I enjoy all of them. Working in retail, it’s exciting to get to see the new products arrive and what has been inspired by the international catwalks. I often keep an eye on the new season ranges to see what some of my regular customers might like. It’s great to be able to know your customers so well that you see a new item arrive and know exactly who it would suit perfectly. It’s always a proud moment walking past someone in the street wearing our clothing.

Find out more about Jeanswest here